[ 1 ] Realize that it takes time and effort to grow your Instagram organically
I know this is not the sort of “tip” you’re looking for and that I quite literally just contradicted myself by first saying “quickly” and then “it takes time”. I promise, the rest will be more in line with what you were expecting from this post. But I wanted to start off by stating the obvious (or maybe not so obvious) thing first. Yes, there are accounts that can explode seemingly overnight or that grow way faster than others.
There is always going to be someone doing it faster, better, etc. than you. That’s just a fact of life and, without competition to keep us on our toes, where would we get our drive? But, no matter where in your Instagram journey you are, there are ways in which you can speed up organic growth and hopefully this post will help you with that. Just remember, it is hard work, and you’ll be spending a ton of time on Instagram if you want your account to grow the right way (aka organically, not the buying followers route).
[ 2 ] Pick a niche and stick with it
When someone comes to your Instagram, they should get a good feel for what you’re about without having to scroll very far through your feed. If they then click the “follow” button, it’s because they like what they see and want to see more. Your followers need to be able to easily recognize your images as they scroll through their feed. That’s not to say you can’t cover topics outside of your chosen niche – you absolutely can.
But always try and tie it back to your overall feed’s theme. Your followers followed you for a reason, so give them a reason to stick around. For me, for example, when I post something about fitness or women’s fashion (two topics I don’t cover as often and that don’t fit quite as nicely into my “motherhood in our modern, Scandinavian home” niche), I try and take my photo in a popular room in my house or make sure to include one or both of my kids (e.g. a yoga pose with my kitchen in the background, or a mirror selfie of my outfit with Isabelle in the shot with me).
[ 3] Create a beautiful, consistent feed
While it’s not necessary to post beautiful photos to be successful on Instagram, it’s a heck of a lot easier to grow your account if you’ve got a visually appealing feed. There are so many different definitions of a pretty feed, it can be light, dark, colourful, muted. It can be filled with beautiful interiors, pretty food, sweet motherhood moments, artsy fashion shots. It’s about finding a look and feel and sticking with it.
Use similar colours in your photos (I use a lot of white, grey + beige), edit your photos consistently each time (here’s a post on how I edit my Instagram photos), and use the same filter on every photo (I use VSCO A6). All of this can help you achieve that consistent look and feel that will make your feed pop when someone checks out your profile.
 Don’t get upset by slower phases
There are going to be times that your photos do well and you’re gaining lots of new followers and there will be times when every photo seemingly bombs and your follower count drops a bit. It happens to everybody. Try not to take it personally. Instead use it as an opportunity to analyze your feed and your strategies. Perhaps you’ve been feeling uninspired lately and that’s showing through in your photos. Take a couple days completely away from Instagram and come back ready to be inspired and be inspiring. Or sometimes it’s as simple as everyone’s on vacation and spending less time on Instagram. Things will pick up again, just keep doing what you’re doing, maybe with a few little tweaks.
[5 ] Don’t buy followers
This is a very controversial topic and something that is way more common in the world of Instagram (and social media in general) than anyone cares to admit. I can see why people are tempted to do it. Organic growth takes a lot of time and effort, so why not help the process along? Putting ethics aside, buying likes and followers is not real engagement and is just not going to help you grow in the long run. Fake followers won’t engage with you and so it does nothing for your growth in that regard (since you need engagement to grow). Instagram will also delete these fake accounts sooner or later, so you’ll be right back where you started. Fake likes and followers are also just so easy to spot. Ever see an account with thousands of likes but only a handful of comments? Yeah, those are fake likes.
Or conversely, they post a video and the number of views is way lower than the their usual photo’s like rates? Also, fake likes. Or they post a photo and 10 minutes later they have thousands of likes and then, over the course of the next day that photo will get maybe 100 more likes? Again, fake. Don’t jeopardize all the hard work you’ve put into growing your account by buying likes or followers. If you’re not growing, try some new strategies instead (like the other 24 in this post! wink wink) to get your account back on track.
[EXTRA] GO LIVE!
Live videos are the future and instagram is the best platform were to go live! Now thanks to the new “share with friends” you can invite another person to join your live. Doing this not only will the audience of the other person see you but it will make it a lot more fun!
Contact me if you want a free personal consultation on your account!